CITE Core Values

Our Core Values Define Who WE Are


Our Core Values Define Who We Are

Staying true to our values gives us purpose. It brings clarity to difficult situations and it attracts a strong community of individuals who value authenticity and integrity. We embrace these values, even if they give us a competitive disadvantage.

Help Each Other Grow

Remember we each have something to offer. Share your experiences to help the people around you gain a better perspective on you, themselves, and the world. Share your knowledge and build your teammates’ skills and abilities. Push them to reach their goals. Be open to learning as much as you can from others.

Assume Good Faith

Remind yourself that we are all striving to make CITE awesome, even when we have different approaches to getting there. Don’t let communication styles or competing solutions take your eyes off of our shared goals. When we make mistakes, remember to separate impact from intent.

Chill Out

Develop a sustainable hustle in all that you do. seek activities that recharge you and allow you to bring your best self to work; we are running a marathon, not a sprint. Keep perspective when the unexpected happens; we can work it out as a team. We’ll do some amazing things together, but always remember, there’s more to life than CITE!

Make It Happen

Take pride in creating the best possible experience for every single person who comes into contact with CITE. Prefer action over observation. Support your teammates. Broken? Gather teammates to fix it. Opportunity? Collaborate with teammates to seize it!

Practice Empathy

Truly make the effort to listen and understand. Be curious. Learn the why, not just the what. Show kindness, and value different perspectives, experiences and ideas as though they were your own.

Speak Your Mind

Open transparent lines of communication; the voice of the few may be the thoughts of the many. Make time for self-awareness so you can share authentically. Remember CITE is a safe place to express your thoughts, concerns and ideas.

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540 Deadwood Ave. Suite 101
Rapid City, SD 57702


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